December 18, 2017

Dispenser Buyer’s Guide

Fuel Dispenser Buyer’s Guide

Choosing between fuel dispensers can be daunting, but it doesn’t need to be. Below is a guide on choosing the best equipment for your c-store. Gilbarco Veeder-Root has many profitable solutions for your c-store including upselling equipment, gas station fuel pumps regulated by our efficient piston meters, and entertainment options for your customers. We also offer many resources and can cater to any stage you are in. Whether you’re building a gas station from scratch or updating your existing site, Gilbarco has you covered!

Factors to Consider When Buying a Gas Station Pump

On average, your forecourt makes up 75% of your annual sales dollars. Therefore, it is a no-brainer that an effective and reliable fuel pump is a valuable investment. Beyond the cost of ownership, having strong security, upselling capabilities and creating a superior customer service are essential points to consider when investing in your business. By overlooking these factors, you are not only adding risks, but you also are missing out on opportunities to boost sales through cutting-edge technology. With Gilbarco Veeder-Root’s gas station fuel pumps, you are investing in cost-friendly, advanced and reliable equipment.

Buying a new or used gas station pumps

Though buying a used gas station pump seems like the better deal in the short term, it is important to consider the long-term risks. Not only are some of these dispensers not compliant with regulations, but you may be purchasing equipment that will not function properly which can result in immediate repair costs.

Equipment Financing Makes Upgrading your Site Easy

Passing on the opportunity to make more sales, improve your c-store brand and enjoy your business should not be based on lack of finances. Gilbarco Veeder-Root understands investing in your business isn’t as easy as writing a check. Therefore, Gilbarco has partnered with Patriot Capital Corporation to offer the best financing for c-store equipment in the industry. Don’t feel that purchasing a used gas station pumps is your only solution; there’s another way to upgrade your outdated dispensers without the risky extra costs.

How to Drive Consumers into Your Store

Our dispensers are field-proven to inform, persuade and motivate your customers to venture inside your store. With the Encore 700 S (Gilbarco Veeder-Root’s gas station pump), you will be able to maximize sales out on the forecourt and take advantage of the following benefits:

  • Have flexible content management options through the industry-leading Applause TV device
  • Superior image clarity on a 5.7” or 10.4” color screen for optimal video resolution
  • Video performance designed to lure and entertain customers at the gas pump
  • Take advantage of remote upgrading options

Do you want to motivate the the 30% of consumers that do not leave the forecourt when visiting your business?

Engaging Consumers at the Gas Pump

It can cost a business about 5-10 times more to acquire a new customer than it does to sell to an existing one. Additionally, on average, current customers spend 67% more than new customers. Therefore, when considering updating your gas station fuel pumps, it would be wise to consider investing in building your loyal customer base.

Using applications to engage consumers at the pump is a great method in building loyal customers. People love being entertained. Whether they are watching commercials or reading an advertisement when pumping gas, customers will gravitate to the entertainment factor of your c-store. Not only will Gilbarco Veeder Root’s solutions offer engagement at the pump, but it will help you increase your opportunity to build extra revenue.

Payment Options at the Pump

Convenience is a major attribute for customers when deciding what to buy and where to shop. Why not offer convenience on the forecourt when it comes to payment? By offering the “tap and pay” mobile payment —available in both factory-installed and retrofit models of the Encore series – you are attracting customers that value and appreciate this time-saving convenience. As the world proves to lean more on technology for faster and more efficient service, being an innovative gas station can prove to be profitable as it contributes to your business’s brand.